How can this small carton factory counter attack E

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How can this small carton factory with a revenue of more than 50billion counter attack to become the leader of European packaging enterprises

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core tips: DSsmith group was founded in 1940. At first, it was a three-level factory specializing in carton packaging. In the past 80 years of development, its business has been expanding, forming a whole industry chain business including waste paper recycling, papermaking, packaging and plastics. It ranks second among European corrugated paper product suppliers and seventh in the world

established in 1940, DSsmith group was initially a three-level factory specializing in carton packaging. In the past 80 years of development, its business has been expanding, forming a whole industry chain business including waste paper recycling, papermaking, packaging and plastics. In Europe, the corrugated paper industry ranks second among the suppliers of instrument boxes and seventh in the world

it is worth mentioning that although the company's current business has been greatly expanded compared with that when it was founded in 1940, DSsmith clearly defined itself as a packaging enterprise on the company's official page, "the world is changing every day, and we redefine packaging". By studying the successful counter attack from the "carton factory" to become an international leading packaging enterprise, I hope that the three-level factory enterprises can get some inspiration from its growth path

Chapter 1 Introduction to the current situation of the company

dssmith is headquartered in the UK and has a whole industry chain from waste paper recycling to packaging. Its main products are corrugated packaging. The group is currently the second largest corrugated paper product supplier in Europe that must have high quality requirements. It has production plants in 37 different countries around the world, with about 31000 employees

the characteristics of its business model are that the packaging paper produced by DSsmith is mainly used by its own packaging plants. Most of the paper mills in Europe use recycled waste paper as raw materials, and the paper mills in the United States also use raw wood pulp in addition to recycled paper. Based on the company's achievements in waste paper recycling, DSsmith began to emphasize that his recycling contribution in material recycling exceeded the production contribution of carton manufacturers

according to public data, in 2018, DSsmith's operating revenue reached £ 5.765 billion (about RMB 50.5 billion), and its net profit was £ 259million, an increase of 4.5% year-on-year. Among the major corrugated packaging enterprises with a global revenue of more than US $1billion, which can also improve the application life and accuracy of equipment, DSsmith ranks seventh in the world after nine dragons in terms of revenue

(data source: Company Station, annual report; fiscal year ends on April 30 of each year)

it is worth mentioning that in the past five years, DSsmith has been able to achieve stable profits while maintaining a substantial increase in revenue

the second chapter focuses on packaging and continues to expand business

different from another paper giant international paper IP, DSsmith started with packaging and formed a business portfolio integrating paper making and packaging through large-scale mergers and acquisitions. Its expansion can be divided into two lines, one is the expansion of the industrial chain from packaging to papermaking and waste paper recycling, and the other is the regional expansion from British local enterprises to Europe, the United States and other countries and regions

local layout stage

dssmith was established in 1940, mainly engaged in carton business. After more than 40 years of development and sedimentation, it acquired the paper company styregispapercompany in 1986 and kemsleypapermill in 1988

Pan European layout stage

dssmith acquired kaysersbergpackaging in 1991, marking the prelude to the pan European layout! Then he bought two other companies in the 1990s, spicers in 1993 and johndickenson in 1996

in 2004, DSsmith acquired linpaccontainers and became the largest corrugated packaging manufacturer in the UK

in 2010, it acquired Otto, the largest corrugated packaging enterprise in France, thus establishing its leading position in the field of consumer goods packaging. DSsmith, which started with packaging, acquired scapackaging, another packaging enterprise, in 2012

2015 was even more intensive. In just one year, it successively acquired duropack and lantero in Spain, cartoonpack in Greece, milasambalaj in Turkey and trm5 in the UK, thus completing the pan European layout

global layout stage 2016 to present

in 2016, it acquired parishmanufacturinginc and entered the US market. In 2017, it acquired another US company indevocmanagementresourcesinc

in the past five years since 2015, DSsmith has been able to achieve stable profits while significantly increasing its revenue. This stable performance is partly attributed to the core customer of DSsmith - the FMCG food industry. Unlike other industrial industries, the industry periodicity of the FMCG industry is unclear. In 2016, the proportion of DSsmith corrugated packaging customers in the FMCG industry reached 68%, and in 2019, the proportion of its FMCG customers reached 70%

Chapter III introduction to the company's business

through continuous M & A and expansion, DSsmith has become one of the world's leading packaging companies in the whole industry chain. Its business can be divided into four parts:

resource recovery: mainly the recovery and treatment of waste paper and other recyclables. The annual recovery output is about 5million tons of waste paper. It has a total of 26 recycling station bases. The recovered resources are mainly used by its own paper mills, Also sold to third-party customers

papermaking: DSsmith papermaking business mainly produces box board corrugated paper and special paper (gray board paper, etc.), and can produce 2.9 million tons of packaging paper and 300000 tons of special paper every year. It is mainly used by its own packaging factory and also sold to third-party customers

paper packaging: DSsmith paper packaging products mainly include cardboard, cartons, display racks, etc., which can produce about 16billion cartons every year, with more than 200 packaging plants. These products are mainly sold to core customers, that is, the FMCG/food industry

plastic packaging: the products of this business include various plastic packaging materials, bottles, blow molding products, etc., with 25 production bases

since the small packaging factory in 1940, DSsmith has developed into one of the world's largest packaging enterprises. The small panel control system has not achieved the expected application effect. Its business scope covers resource recovery, papermaking, paper packaging and plastic packaging, and its regional scope is widely distributed in 37 countries and regions such as Europe and America. However, on the official page, DSsmith still clearly defined itself as a packaging enterprise, and its main products are corrugated packaging

in terms of product configuration, DSsmith also focuses on the core of service packaging: the packaging paper produced is mainly used by its own packaging plants, and the recycled waste paper is supplied to paper mills in Europe and the United States. When analyzing the differences between China, Europe, America, Japan and South Korea, DSsmith is an enterprise sample with great reference. From the perspective of the third level factory, DSsmith is also the learning object of many third level carton factories in China. You still have to dream, don't you

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