Three key points of digital development of printin

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In the new era of all media digitalization of printing products, integration of content and function, and green printing in the 12th Five Year Plan, China's printing industry continues to absorb and integrate high and new technologies, and is developing towards the printing direction of realizing content printing of information description and reproduction and functional printing of product function construction and innovation, The future development of digital printing industry will focus on the following three aspects

I. digital printing workflow and its application popularization

the digital printing production process covers key technologies such as digital collection of high-definition color graphics and texts, computer direct plate making, digital color proofing, color management, digital collage and so on. It is the most advanced method to realize and expand the digital integration and control of printing production process, It is also the premise and key to the application of digital printing workflow to build the efficiency improvement and product value-added printing product chain under the premise of quality, and to form the core competitiveness and sustainable development ability of printing enterprises

1. Digital printing workflow and its role

for thousands of years, the essence of printing production has always been to rely on certain technical means and organizational methods to realize the page expression of graphic information, the content association between pages, and the quality and efficiency control. The printing workflow focuses on the production methods, process control means, production efficiency optimization and comprehensive cost control of this kind of printing products

in the next five years, the digital printing workflow of China's printing industry will develop from replacing the traditional printing workflow to the digital integration of printing workflow and the systematization of digital printing workflow. Its function will focus on three aspects: one is to use digital operation tools to replace analog operation tools, that is, relying on the digital operation tool of computer, software operation is used to replace physical operation, such as large version; Use digital control instead of experience control, such as color management; Use remote control instead of on-site command, such as cip3/4. The second is to use digital information flow to replace logistics, that is, in the established digital printing workflow, the original materialized information is transformed into digital information, and the transmission of digital information is used to replace the transmission of logistics, so as to simplify the operation links and speed up the operation process. For example, digital originals are used to replace analog originals, digital pages are used to replace paper physical pages, and electronic proofreading is used to replace manual proofreading. The third is to apply digital information analysis to expand the printing product flow, that is, on the digital printing process platform, regard the printing enterprise as a system, the printing content as a resource, and the printing product as a medium, integrate industry resources to summarize product attributes, product commonality, and product expansibility, and expand the scope of printing product flow from a new height, Establish information sharing and association between real printing products and virtual digital products, so that the same content data can evolve into multiple media products, and make printing enterprises become a key link in the cultural industry chain and the media industry chain

2. Development of digital printing workflow application

in the next five years, the development of digital printing workflow application in China's printing industry will focus on three aspects: one is to apply digital printing workflow to achieve high quality of printing products, and its key points include: applying CTP technology to ensure high-level improvement of printing quality and professional services to achieve high-quality printing. The second is to apply digital printing workflow to achieve high efficiency of printing products. The key points include: improving the efficiency of data flow, control flow, management flow and value-added flow. The third is to apply digital printing workflow to achieve high reliability of printing products. The key points include: realizing and optimizing the reliability between customers through digital network association, improving the reliability of product quality by relying on color management system, and applying digitalization and standardization to improve the reliability of time and cost

II. Digital integration and development of content printing and functional printing

during the 12th Five Year Plan period, China's printing industry will quickly enter the double focus era of content expression and function realization. The diversified content expression and function realization that meets the needs of new technology, new energy and industrial printing will bring high value-added to the printing industry in the digital integration The new development of high return sends the residual samples of the tested samples out through the escort belt

1. Content printing and function printing

content printing refers to the collection of methods to describe or reproduce the objective world and subjective world through two-dimensional pages on various media. In short, it is the product collection of spatial information replication methods. Its fundamental goal is to focus on the reproduction of the symbolic description or expression of the objective world and the subjective world in the two-dimensional page. If not cleaned in time, it includes three aspects: constructing a master that describes the graphic information elements and the topological relationship of the page, realizing the batch replication of information on a certain medium through the master, and ensuring the quality and reliability of the copied information. Functional printing refers to the collection of new printing technologies that use printing mechanisms or means to realize product functions. Its goal is to accurately realize the functional expression of products by means of cheap printing reproduction. But different from traditional content printing and reproduction, this kind of industrial reproduction has the attribute of realizing some or some functions. For example, the printing of integrated circuits not only completes the printing of circuits, but also realizes various functions designed by circuits. During the 12th Five Year Plan period, the main direction of the development of functional printing will focus on three aspects: relying on the needs of functional printing to form a new technology and process system, relying on the existing technology and process to improve the scope of expanding the market, and forming a new driving force for the development of the industry with the help of it advantages

2. Digital integration of content printing and functional printing

at present, the content printing market is facing the crisis of oversupply and meager profits. The digital integration of content printing to functional printing will be a bright new way out for the printing industry. One of the internal reasons for this change is the digitalization of the technical environment, which has continuously improved the product accuracy, product quality, production efficiency, production cycle and product forms of content printing, and formed many technical processes that can realize and meet the requirements of high-precision printing and reproduction, thus laying a technical foundation for the functional printing needs of microelectronics, bioengineering and new energy. The second is the diversification of market demand. The IT industry and bioengineering field, which are at the forefront of technological development, urgently need to find a more rapid and flexible way to customize and produce various IT products or biological products to meet the needs of product refinement and miniaturization. However, this technical requirement will be exhibited at the npe2015 exhibition in Orlando, Florida, USA. the new technology process and new manufacturing means constructed by the improvement of existing printing technology or printing technology, It realizes the manufacturing to meet the specific product functions. For example, high-precision silk printing technology is used to print multi-layer composite color display panels, and high-precision inkjet technology is used to reconstruct organ tissues. The third is the productization of service objectives. At present, many high-tech products have penetrated into all aspects of human life, and have changed from the beautification of the appearance of early products to the perfection and customization of functions, from large volume to miniaturization, from rigid material to flexible material free-form surface, from external power supply to independent energy generation, Thus, it is required that the realization of various functions of the product can be achieved in a thinner, smaller, more power-saving and more environmentally friendly way. Functional printing has the unique characteristics of meeting these needs, which will promote the active integration of printing technology in the high-tech industry as a means of supporting its products

III. green printing and its development

green printing is the main symbol and key work of the development of China's printing industry in the 12th Five Year Plan. The green printing certification promoted by the General Administration of publication has opened the curtain of the greening of China's printing industry from the aspects of policy, market promotion and product requirements

at present, printing buyers and consumers are increasingly concerned about the use of environmental friendly public welfare printing, gradually forming a green market environment. If printing enterprises want to win in the competition, gain greater market share and richer product profits, only by relying on international standards, actively paying attention to and destined to adopt new technologies and processes, especially environmentally friendly materials and inks, can they truly follow the market lead, achieve the goals of user safety, health and environmental protection, and truly rely on improving energy efficiency and reducing emissions, through the printing enterprises' impact on waste gas pollution The restriction, emission reduction or zero emission of air pollution, water pollution and noise pollution will lead or meet the market demand and promote the development of green printing market

green printing requires printing enterprises to start from four aspects: product demand, equipment technology, material selection and operation specifications. We should not only actively build a service mechanism for green printing products and adopt green printing technologies such as alcohol free fountain printing, flexo printing and CTP technology, but also try to choose environmentally friendly materials such as paper without brightening fluorescent agent, recycled paper or composite materials, low harm or harmless water-based ink or soybean ink, but also standardize the operation, reduce energy consumption and improve the green level of products through the improvement of operation efficiency and reliability, Push the printing enterprises into the benign and sustainable development path of advanced technology, green products and winning brand reputation, and promote the win-win situation of green environmental protection and value-added efficiency

IV. summary

contemporary China's printing industry is moving towards a new era of digital printing, integration of product content and function, and green printing. Only by re examining the development environment, product needs, and sustainable development methods, and through scientific optimization of the application of advanced equipment, green innovation of technology and process, and changes in management mode, can we fully understand the demand dynamics of the world market and master new technologies, processes The characteristics and laws of new materials integrate the printing industry with high-value industries such as high-tech IT and biological manufacturing, and become the leader of the real new printing product market

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