The hottest opportunities and challenges of packag

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Opportunities and challenges of Chinese packaging design

in China, due to the coexistence of various systems, economic forms and consumer groups, the Chinese market has become a hodgepodge of packaging culture and packaging products all over the world. In large supermarkets, there are a wide range of packaging products with different styles, while products representing China's national design style are very few and generally lack personalized and humanized design. In a word, China's packaging design market is in an overall irregular state

characteristics of Chinese consumer groups

characteristics of Chinese people: Chinese consumers are very curious, easy to accept new things, and have a strong ability to learn. However, due to the speed of China's comprehensive opening-up, the development of thinking cannot keep up with the speed of economic development, and the strong invasion of various foreign cultures, the whole nation is in a state of collective unconsciousness, and is at a loss in the conflict between nationality and internationalization, So that national brands and national culture are in a state of inhibition in the short term

design gap between China and Europe

differences in living environment: the economic and cultural advantages make Europe in the high-end market in the world economic industrial chain, and it can continuously export high value-added design and R & D products to enter the third world countries to make profits. China, on the other hand, is in the low-end market where the development system of the new material industry has basically been built into the industrial chain of the world economy, and is positioned in the link of product processing and replication, which makes national enterprises in a depressed state, unable to realize the dissemination of national culture, let alone the nationality of design. Here we have to mention that China's private economy is now in rapid development, such as private enterprises in Guangdong, Zhejiang, Jiangsu and other regions of China. Although the starting point is low, the development speed is extremely fast, and it is in line with the world economy by leaps and bounds. The rise of these national enterprises has found the direction for China's national industry, and established confidence and loyalty to national brands for the entire Chinese group

different design concepts: due to the economic integration of the European Union, we can see the products of various European countries in the supermarkets of European countries. They generally abide by some international standards, while maintaining their own national style. We can clearly distinguish British products, German products and French products according to the unique styles of various countries. Chinese counterparts are too much to abandon their national identity, proud of conceptual imitation of overseas products, and misinterpret the concept of modern commodity packaging

intellectual property system: developed countries in the world, such as Europe, have a relatively mature intellectual property protection system, which can protect designers' design works from infringement through legal means, ensuring the implementation of design policies. However, the relevant systems and systems in China have not been fully established. In order to reduce costs, models and plagiarism have become the mainstream

composition of talent structure: professional design colleges, professional design groups and professional design organizations are very active abroad, while in China, some loose organizations and universities have just emerged in recent years, such as design majors, design associations, design salons, etc. the effective integration and utilization of these resources will take some time to give full play to its role

design cycle: the consumption cycle of the Chinese market is different from that of the overseas market. Generally, the renewal cycle of European design is months, while that of China is years. The design itself must be improved in negation, overthrow and change, so the length of the cycle also plays a major role in promoting the development of packaging design

market segmentation: in Europe, in addition to the preliminary clinical research in the license document, personalized design has become the mainstream. It is not only that different brands need to be distinguished by design, but also that different types of products of the same brand must be distinguished by design. Design has become one of the means to explain the subtle and unique characteristics of products, but [sales] are still very large. The situation in China is just the opposite. The brand boundaries and product segmentation of Chinese products are not clear, and even the design of products of different brands tends to be the same

opportunities and challenges for China packaging to successfully win the bid for the construction project design of the national demonstration platform for the production and utilization of new materials

China's huge consumer market and its joint cooperation with other countries in various fields such as economy, culture and trade will bring about the rapid maturity of Chinese consumer groups, the development of supporting packaging industry, the improvement of corresponding laws and regulations such as intellectual property rights, and valuable experience worth learning from all countries in the world, China's packaging design market will also develop rapidly in this change. However, it will also face challenges. This challenge comes from the competitive pressure of excellent foreign-funded packaging design companies in Europe, Japan, the United States and other countries, because both Chinese local design companies and foreign-funded companies have the same target group, that is, to serve Chinese consumer groups, and foreign-funded enterprises are very mature in design history, design experience and design philosophy, We are also very willing to integrate Chinese culture into our own design experience to better serve Chinese consumer groups. So, what will China's national design industry do in the face of this challenge? This is what all people in this industry and those who pay attention to this industry must seriously think about

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