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Opportunities and challenges faced by Hong Kong's printing and packaging industry

in 2002, the number of jobs in Hong Kong's printing industry exceeded 35000, with 4000 factories, making it the second largest manufacturing industry after clothing; There are about 300 packaging factories, with a total of 3500 people serving in this industry. Although their market targets and shares are different, they also play an important role in Hong Kong's manufacturing industry and are closely related. With the northward movement of manufacturers, the printing and packaging industry has not only ushered in huge business opportunities, but also faced many challenges

According to the statistics of the Hong Kong Trade Development Council (hereinafter referred to as the "TDC"), the overall performance of Hong Kong's printing exports in the first 10 months of 2004 was ideal, reaching HK $11.5 billion. The export regions include the United States (38%), the European Union (20%), China and other places (13%), of which the export to the European Union increased the most, about 30%, The United States is still the largest export market for the printing industry in Hong Kong with the upgrading of lightweight requirements. As for the types of printed matter exported locally, books (49%), paper labels (21%), children's books and painting coloring books (9%)

recently, pan Yongcai, assistant chief economist of the TDC, analyzed at the Hong Kong printing and packaging industry seminar that Hong Kong's printing industry is very localized, with 70% to 80% of the manufactured products for domestic demand. He said that the factory buildings of printing companies are moving northward and offshore trade has an increasing trend, especially the post printing processes such as paper cutting, nailing and gluing, but its pace is still slower than that of other industries. The reason is that in the past, China had stricter regulations on printing, such as printing management rules, Interim Provisions on the qualification conditions of printing operators, Interim Provisions on the establishment of foreign-invested printing enterprises, and provisions on the management of printing, These policies have a considerable impact on the development of the industry. However, with the gradual relaxation of regulation, many manufacturers now operate in the form of "front store and back factory", and foreign investors can also operate printing and publishing in the mainland in the form of sole proprietorship or joint venture with the Chinese side

in addition, he pointed out that some changes such as the investment and development of computer and printing technology and the transformation of the industry to service-oriented deserve the attention of the industry

Xie Baode, director of the Hong Kong printing chamber of Commerce, added that according to the statistics of the American Printing Association in 2002, the total output value of Hong Kong's printing industry ranked fifth in the world after the United States, Japan, Germany and China's Pearl River Delta, reaching US $4billion. He believes that the local printing industry still has its advantages in addition to this. For example, Hong Kong has developed transportation and logistics, and the import and export procedures of freight transportation are simple, while the mainland has more professional printing education institutions than Hong Kong, including the Beijing Institute of printing, the Shanghai Polytechnic Institute of publishing and printing, and so on. Therefore, the two places can complement each other and cooperate together

strategies for Hong Kong's packaging industry to enter the international market

as for the packaging industry, the statistics of the TDC showed that from January to October last year, the export of Hong Kong's packaging materials reached 22.1 billion Hong Kong dollars. The main export market is mainland China, accounting for 59% of the total exports of local packaging materials; The United States accounts for 13%; The rest are European Union (9%) and Japan (5%). Among the packaging materials exported from Hong Kong, plastic sheets, sheets, films, foils and tapes account for the most (33%), followed by plastic covers (19%), plastic bags (8%), packaging paper (6%), cartons (6%), etc

Zhang Weixuan, President of the Hong Kong Packaging Association, believes that whether the products can reach the international level is an important factor to maintain the development of the industry. He stressed that the industry should have an international perspective and pay more attention to the regulations and rules related to packaging in various places. For example, in recent years, many issues related to water and power conservation that can save up to 50% have been discussed. At the same time, because the packaging technology in foreign markets is changing with each passing day, local manufacturers should know more and study more. They should not make cars behind closed doors or blindly follow them, but should give full play to their own characteristics

for the packaging industry in Hong Kong, the northward movement of factory buildings has been a development trend for many years, which is due to the fact that the packaging industry can often cooperate with other industries, and the mainland's regulations on this industry are also more relaxed than the click button. On the other hand, the awareness of environmental protection has been continuously improved in recent years. Overseas buyers are more demanding that products and their packaging materials can be recycled, or the damage to the environment can be minimized. Therefore, the flexible packaging of some food and drugs tends to develop in this regard

the future direction of the printing and packaging industry

as for the future development direction of the printing and packaging industry, Kuang Tianli, the managing director of Qinda Printing Group Co., Ltd., said that they attach great importance to the Chinese market. The printing industry is closely related to the overall economy, and the prosperity of other industries is conducive to its development; Only the rise of paper price has a certain impact on the industry. Therefore, enterprises should strengthen their own operation management and cannot ignore the control of basic printing costs such as paper price, wages and freight

pan Yongcai believes that small and medium-sized manufacturers must strengthen their competitive advantages, including shortening the delivery time and accepting orders with a small amount of money; With the rapid development of science and technology, it is also necessary to implement digitization step by step, and strengthen product design and development capabilities to meet the needs of the market. In addition, mainland China has become a global target market, and Hong Kong's printing and packaging industry needs to further improve logistics and other supporting facilities in order to truly achieve a win-win situation

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