The hottest opportunities and challenges facing Ch

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Opportunities and challenges faced by China's label printing market

I. Development Trends and challenges faced by the global label printing market

relevant data show that the growth of various labels in the world in 2009 was about 5 ~ 5. Among them, China increased by 15-20%, Eastern Europe by 10-12%, Latin America by 8-10%, and Western Europe by 3-5%. China's growth rate ranks first in the world. The data shows that there are huge business opportunities in China's label market. By the end of 2009, the global label printing volume is expected to be about 43billion square meters. By 2015, the total consumption of the Asian label printing market will account for 37% of the total consumption of the global label printing market

1. Label processors provide customers with the most extensive label solutions, in which sleeve labels have grown rapidly, and the same is true of wrapped film labels

2. UV flexographic printing has sprung up, and digital label printing products have also grown rapidly. As of 2007, traditional flexographic printers accounted for 92%

3. There are more and more demands for environmental protection and sustainable development

II. The situation of China's label printing industry is gratifying

China's label printing began in the late 1970s. With the development of market economy, especially the sharp increase in demand in the packaging industry and anti-counterfeiting industry, the domestic label market has maintained a sustained high-speed growth momentum in recent years, with an annual growth rate of 15-20%. At present, there are more than 3000 enterprises engaged in label printing in China. In 2009, the total industrial output value of label printing was 14 billion yuan, an increase of 15-20% over 2008, and the output reached 1.8 billion square meters, which is unmatched by other printing industries

1. The current label market is promising. In 2009, under the guidance of the national policy of maintaining growth, expanding domestic demand, adjusting structure and benefiting people's livelihood, the label printing industry developed rapidly again

2. Exports increased rapidly

3. In order to meet the market demand, some label printing, equipment manufacturing and material production enterprises have been expanding production in the past two years, and are building and expanding factories, increasing equipment and expanding production capacity

4. The implementation of electronic supervision code has brought great business opportunities to label printing enterprises

third, digital ink-jet printing technology and RFID technology

digital ink-jet printing technology and RFID technology are important supports for the development of label printing

1. Development trend of digital ink-jet technology

at present, the demand for digital ink-jet printing is on the rise, with a wide range of applications. According to the prediction of international authoritative institutions, the printing industry is facing increasing competition and pressure. In 2010, the overall market of global printing increased by 3-4%, while digital printing will increase from 4% of the total printing market to 14%, of which inkjet technology will account for half. By 2015, the global digital printing output value will reach 124.8 billion euros. At present, orders from government agencies and public facilities in the United States have increased to 101.9% in the same month last year, with an annual growth rate of 18% for digital printing retail sales, 22% for Europe, and an average annual growth rate of 8% in other parts of the world, while the growth rate of digital printing in China is less than 5%, and the market development potential is huge

although the scale of China's digital printing market lags behind that of Europe and the United States, compared with domestic traditional printing, its development speed has accelerated in recent years

inkjet printing is recognized as the most promising technology in the industry. Its emergence and development have accelerated in recent years. It is expected that this demand will increase significantly in the next five years. Its emergence and development will lead to the reshuffle of the printing industry. It will no longer be a supplement to traditional printing, but is expected to become another mainstream printing method

in the past six months of this year, 15 inkjet printing equipment manufacturers have emerged worldwide. Similarly, the number of end users installing inkjet equipment has increased rapidly. In 2007, there were only 8 ink-jet printing exhibitors in the European label printing exhibition, and by 2009, the number had increased to 47

2. Digital printing brings specific operation steps and business opportunities for fixture installation to the label printing market.

digital label printing can easily realize color graphic printing and variable data printing, and meet the changing needs of the market. 4 Textile tensile testing machine: the textile industry needs to test the peeling, puncture and tearing of fabric, and more importantly, it can bring benefits to enterprises. It is mainly manifested in the following aspects: (1) it has changed the passive and subsidiary position of traditional printing; (2) Improved production efficiency; (3) Improved label printing accuracy; (4) Realize the tracking and counting of products; (5) A wide range of label raw materials; (6) The product has powerful anti-counterfeiting function; (7) Strong adaptability to production environment

to sum up, inkjet printing represents the latest change in printing methods, and it will become another mainstream printing method. The transformation from traditional printing to digital printing is the inevitable trend of development. In today's society, where ink-jet printing is increasingly developed, with the continuous development of science and technology, the potential market of ink-jet printing is expanding day by day. With the growth of the demand for variable digital printing, ink-jet printing will develop rapidly in our country. China's ink-jet printing will soon form an industrial model and occupy a large proportion in printing

3. RFID technology

rfid technology is an advanced automatic identification and data acquisition technology rising from the 1990s. At present, it has been widely used in production and manufacturing, logistics management, public security, anti-counterfeiting and other fields, and has a broad market and unlimited business opportunities

(I) 2008 global RFID tag Market Analysis and 2009 actual

1. 2008 global RFID tag Market Analysis and 2009 actual

according to the statistical results released by idtech ex, the global RFID tag sales volume in 2008 was 1.97 billion, which has been widely used in various fields

2. The scale of China's RFID market

China's PFID industry has developed rapidly in recent years, and has gradually formed a relatively perfect RFID industry chain. In 2008, the domestic RFID market reached 6.58 billion yuan, an actual increase of 24.8% over the previous year. In 2009, the output value was 8.51 billion yuan, an increase of 29.3% over the previous year. It is expected to achieve 11.77 billion yuan in 2010, an increase of 38.3% over the previous year

at present, more than 30 enterprises in China are engaged in the production of RFID tags, and more than 40 RFID production lines have been purchased from abroad

(II) analysis of RFID technology development trend

at present, many large system developers such as SAP, IBA, Microsoft and other companies have seen the business opportunities of RFID technology, and have integrated RFID technology into their products to meet the huge demand in this area in the future. It is understood that the enterprises that have been put into operation and engaged in the production of RFID tags have a relatively large business volume and good benefits

rfid technology not only has anti-counterfeiting function, but also has outstanding characteristics such as non-contact recognition of high-speed moving objects, resistance to harsh environment, strong confidentiality, and simultaneous recognition of multiple recognition objects. Therefore, it can be applied in a wider range of fields, with great development potential and promising market

at present, the development situation of the global label industry is very good, and I believe that the future of China's label industry will also be bright

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